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METAPHOR - outline

My horse with mane of short rainbows: the phrase gives me not only the horse, but also the weather - bright sun - and a position - on horseback and leaning forward so I can see each hair iridescent against the light. I get it by seeing it and I get it instantly. The line from the Navajo touches something off. But how does it do that? How is it that we can talk about one thing by naming something completely different - how we can talk about the horse's mane by naming an optical effect of sky and light? This classical puzzle of rhetoric gives us a back door into large questions about language, thought, and the nature of mind. Metaphor theory is a subfield of linguistics, which is a subfield of the theory of representation, which is a subfield of theory of mind, which is, in turn, a subfield of biology. When we know how our minds work, we will know how names and pictures work, both directly and indirectly, as seems the case with metaphor. It will be more obvious, then, than it is now, that language and perception, knowledge and pleasure, art, science, love, therapy and theory are functions of the same organ. We don't yet have the neuroscience to do it right, but we can begin by imagining the physical ground of our cognitive selves. This workshop will introduce new work in philosophy of mind, cognitive linguistics, cognitive rhetoric and cognitive poetics.

I. What is metaphor - some examples
II. Discourse communities that have thought about metaphor
rhetoric
psychology
philosophy
literature
classical linguistics
 
III. The contemporary turn: metaphor suggests something essential about language
cognitive science
cognitive linguistics
cognitive poetics, cognitive rhetoric
 
IV. Furthermore, metaphor is a window onto something central to any kind of abstract thinking
For instance the birth metaphors that show up in religion and metaphysics
For instance mind-body metaphors
 
V. Deep framing and metaphor politics
VI. Act metaphor
VII. Metaphor in good writing
 
Bibliography
 


METAPHOR

I'm always after students to watch their metaphors, and in this workshop I'm hoping to radiate some glow of a notion of why that is important -

Studying metaphor has recently carried us from an interesting but fairly trivial study of literary effects into a core realization about the nature of human thought and culture. It's a realization that has radical implications, and that can make any of you instantly more discerning as critical thinkers and creative feelers.

Like all of my workshops this session is also meant to be a demonstration of interdisciplinary research.

 

I. What is metaphor? Some examples

Metaphor is something complex and interesting humans do, in language and not only in language.

Here is one of the oldest recorded metaphors from the Epic of Gilgamesh:

My friend, the swift mule, fleet wild ass of the mountain, panther of the wilderness, after we joined together and went up into the mountain, fought the Bull of Heaven and killed it, and overwhelmed Humbaba, who lived in the Cedar Forest, now what is this sleep that has seized you? - (trans. Kovacs 1989)

Here are two highly visual metaphors from the journal of a Romantic poet of the early 1800s:

that most exquisite net at the bottom/sandy + pebbly river, all whose loops are wires of sunshine, gold finer than silk, beside yon Stone the Breeze seems to have blown them in a Heap Coleridge Notebooks II, 1489 f57
 
O said I as I looked on the blue, yellow, green, & purple green Sea, with all its hollows & swells & cut-glass surfaces - O what an Ocean of lovely forms! - and I was vexed, teazed, that the sentence sounded like a play of Words. But it was not, the mind within me was struggling to express the marvelous distinctness & unconfounded personality of each of the million millions of forms. & yet the undivided unity in which they subsisted. Coleridge Notebooks II, 2344

- From the modernist writer Virginia Woolf, here writing about an earlier novelist, Charlotte Bronte, who, she says,

left her story, to which her entire devotion was due, to attend to some personal grievance . We feel the influence of fear in it; just as we constantly feel an acidity which is the result of oppression, a buried suffering smouldering beneath her passion, a rancour which contracts those books, splendid as they are, with a spasm of pain(76). - from A room of one's own

Felt acidity, suffering smouldering, rancour contracting books with a spasm of pain.

- From the early 20th century clairvoyant Eileen Garrett:

when we are ourselves somewhat universalized, lights reflected from waves on the mysterious sea of the whole of life

- From a Goddard student:

resurrecting totally 1999 metaphors about my life as a tape recorder. The pause button is definitely the one that is dominating right now.

What's the effect of these constructions?


II. Discourse communities that have thought about metaphor

Metaphor is a good example of how a topic can be inherently interdisciplinary. These are some of the ways it has been considered by scholars:

1. Classical rhetoric

Rhetoric as the study of stylistic devices seems to have begun in Classical Greece. There it is linked to the emergence of democracy, because a democratic government has to rely on persuasion rather than force. Metaphor was one of the tropes or figures of speech studied by rhetoriticians.

In Greek (metaphora) is derived from (metaphero) "to carry over or to transfer," which in turn is from (meta), "between" + (phero), "to bear, to carry".

Aristotle (b. 384 BCE) in the Poetics defined metaphor as use of a word that belongs to another kind of thing, in other words the transference of a word from its usual context into an unusual one.

Here's a more contemporary thought on Aristotle's definition:

...is not the word "metaphor" itself a metaphor, the metaphor of a displacement and therefore of a transfer in a kind of space? What is at stake is precisely the necessity of these spatial metaphors about metaphor included in our talk about "figures' of speech.
 
Instead of giving a thing its usual common name, one designates it by means of a borrowed name, a "foreign" name in Aristotle's terminology. The rationale of this transfer of name was understood as the objective similarity between the things themselves or the subjective similarity between the attitudes linked to the grasping of these things. As concerns the goal of this transfer, it was supposed either to fill up a lexical lacuna, and therefore to serve the principle of economy which rules the endeavor of giving appropriate names to new things, new ideas, or new experiences, or to decorate discourse, and therefore to serve the main purpose of rhetorical discourse, which is to persuade and to please. - Paul Ricoeur in The metaphorical process as cognition, imagination, and feeling

Aristotle also seems to have thought metaphor the most important of the tropes:

By far the greatest thing is to be a master of metaphor.
It is the one thing that cannot be learned from others.
It is a sign of genius, for a good metaphor implies an
intuitive perception of similarity among dissimilars."

Some other rhetorical figures studied by rhetoriticians were

simile - direct comparison, "x is like y"
metonymy - in which the name of a part of a thing is used for the whole - the example usually given is "the White House" used to name the presidency

2. Psychology

Summary by Howard Gardner and Ellen Winner of some metaphor questions that have interested psychologists:

Is metaphoric skill a capacity especially intertwined with linguistic skills, or is it a much broader human capacity?
 
Is metaphor a special kind of trope, with its own rules, properties, and applications, or should it be closely allied (or even collapsed) with such other tropes as similies, analogies, or hyperbole?
 
Are all metaphors of a piece, or do various types of metaphor each require their own analysis?

3. Philosophy

Analytic philosophy, which has been the main 20th century British and American school of academic philosophy, examines metaphor within the philosophy of language.

This school of philosophy, which has been disembodied in the extreme, has tried to think of sentences being like lines of code in symbolic logic, which are thought of as necessarily either true or false. A metaphoric sentence can be both true and false: literally false but in some sense also true, and so it demonstrates the unworkability of analytic philosophy of language as a project.

In the Anglo-American tradition of analytic philosophy, in particular, the philosophy of language, metaphor has attracted interest because it does not conform to accepted truth conditional semantics, the conditions which determine whether or not a statement is true. Taken literally, the statement is false, if not nonsensical, yet, taken metaphorically, it is meaningful and may be true, but in a sense which is far from clear.

The fact that metaphoric sentences are not nonsensical though they are unliteral suggests that language does not have 'meaning' apart from its effect on speaker and hearer.

The effects it has - the effects that make language work at all - have to take place in the bodies of speaker and hearer, and so metaphor's effectiveness ends up highlighting the necessary presence of the body in language.

Continental philosophy, that is, the more literary European schools of philosophy descending from Kant and Hegel (born 1724 and 1770 respectively), has been more interested in the creative powers of metaphor.
 
Kant and Hegel addressed the need to rethink how the world appears to us and how it is made manifest to us
 
Metaphor has proven to be extremely important for this rethinking because it is the process of conceptual borrowing or reassignment which revises our perception of the world.
process of conceptual borrowing and cross-referral presented by metaphor becomes central as the means by which the textures and complexities of experience can be articulated.
the principle which revives our perception of the world and through which we become aware of our creative capacity for seeing the world anew.

A contemporary European philosopher of metaphor worth looking at is Ricoeur in La métaphore vive, translated as The rule of metaphor. A gorgeous cataloguer of poetic metaphor has been Gaston Bachelard in for instance The poetics of space and The poetics of reverie.

4. Literature

In literary studies metaphor has been part of the study of 'imagery,' by which has been meant the sort of enlivenment and complexity that comes into writing in the ways we saw working in our introductory examples. Metaphoric themes are for instance be traced through whole poems, novels, or essays.

5. Linguistics

Linguistics is the technical study of language function; its two main classifications are lexicon, or vocabulary, the total collection of terms for things and events, and grammar, or the systematic arrangement of terms in sentences.

Classical linguistics, like philosophy of language, has thought of itself as studying language as if it were separate from the bodies of speaker and hearer. It has left the concrete, embodied, contextualized effects of language to what it calls pragmatics.

As in classical rhetoric, historical linguistics has thought of metaphor as a transfer of names based on "similarity in form or function" between things in two different conceptual domains.

Example: mouse 'small, gray rodent' > 'small, gray, mouse-shaped computer device'.

Linguists designate metaphor structure - source domain IS target domain - by the typographical convention "TARGET IS SOURCE", ie, for instance, COMPUTER NAVIGATION GADGET IS (RODENT) MOUSE.


III. The contemporary turn: metaphor suggests something essential about language

cognitive science
cognitive linguistics

Like analytic philosophy of language, classical linguistics has thought of languages the way we think of algebra or symbolic logic, as abstract systems of rules applied to combinations of elements: as codes.

Cognitive linguistics - which thinks of itself as part of cognitive science, an interdisciplinary study that also includes aspects of neuroscience, psychology, philosophy, and computer science - has instead wanted to investigate language as one of the ways human bodies influence each other while in the midst of dealing with the surrounding world.

I wrote a paper on the cognitive linguistics of metaphor, called Brain and metaphor. It's a rather poetic take on the cognitive science of language in general and metaphor in particular. In it I describe metaphor as just one of many ways to direct attention in a perceived or imagined scene by heightening activity in some particular part of a language network in the cortex:

To begin to get a feel for how to rethink metaphoric effect, it is helpful to see how it is continuous with effects we think of under different names. Anomalies of attention can happen when we are merely seeing different things in the same context. Think of a blue-eyed person wearing a blue sweater: he's counting on the effect. I can count on something similar if I collage a photo of an old stone house and another of the stony surface of the moon. The eyes will be bluer; both house and moon will look stonier. It's a basic perceptual effect.
 
A less obvious form of the effect is if I'm looking at the beech tree and my friend, next to me looking at a runner, says 'muscles' (or even 'no muscles'). Beech-tree-seeing structure and 'muscle'-understanding structure evoked at the same time are (something like) blue-eye-seeing structure set up with blue-sweater-seeing structure. We won't call what happened metaphor but metaphor is in the air.
 
Taking a further step from perception into imagining, we have a phrase that reads: "the pinto's dazzling mane." We have by means of this phrase evoked pinto-imagining structure and we have evoked dazzle-imagining structure. It's a bit as if we've stuck the dazzle on the pony by means of pony-imagining structure interwoven with dazzle-imagining structure. The adjective tells us where exactly to put the dazzle; so we have pony-imagining structure that includes a subset of more active mane-imagining structure.
 
Now think of syntax as a way of routing activation to subnets of imagining structures. Predication in a sentence can have the same effect as putting on a blue sweater: one part of a language network in the cortex is organizing the way another part gets hyped.
 
One more step and we're at metaphor proper. My friend and I are looking at the beech tree. "It's so muscular" she says.
It doesn't always work. The blue sweater doesn't work either if it isn't the right shade.

And explain how metaphors are invented this way:

When we're stuck for a word we feel the meaning we are but the language network isn't setting up a wording. Then we'll gate our word choice off some part of our meaning. Jesse's dad, who's a farmer, asks him if he knows the difference between a breaking plow and an ordinary plow. Jesse is very bright but he's only two. He says "The breakin' plow has bigger ... knives." He had to sit with it for a minute. He knows the fact but he doesn't know the word. When he's sitting with the fact he knows, imagining the breaking plow, dwelling on it, he's energizing the structure by means of which he's thinking it. Some part of it, the cutting-edge part, the dangerous part, is energized enough to gate a word. He has worded from the meaning he was.
 
Sweetser (1990) describes the orderedness of shifts in word use as metaphoric. How metaphors are made is not so different from other kinds of language creation. There's cortical structure and it sets up a word. When Jesse says "The breakin' plow has bigger .. knives" he is not making a metaphor but he is doing what people do when they make metaphors - gating a word that runs off the part of a cortical network that's hyperenergized for some reason.


 

IV. Furthermore, metaphor is a window onto something central to any kind of abstract thinking

George Lakoff is a UC Berkeley linguist and cognitive scientist who has been developing the notion of conceptual metaphor. His central claim is that metaphor goes much deeper than literary effect - he demonstrates persuasively that most of our abstract thinking and speaking is actually a tissue of systematic metaphor that originates in concrete experience. [Selection from his Metaphors we live by]

The principle of unidirectionality states that the metaphorical process typically goes from the more concrete to the more abstract, and not the other way around. Accordingly, abstract concepts are understood in terms of prototype concrete processes.

The term "concrete," in this theory, has been further specified by Lakoff and Johnson as more closely related to the developmental, physical neural, and interactive body.

Some of his examples of conceptual metaphor are these:

LIFE IS A JOURNEY
TIME IS MONEY
DISEASE IS WAR

Conceptual metaphor is useful, unavoidable and often dangerous.

The danger of metaphor is that it ignores differences. When we are unaware that we're using metaphor we don't notice inherent limitations in how we are thinking.

I've included one of the papers in which he explains conceptual metaphor in the appendix of this workshop. (It's also available online.)

Two categories of conceptual metaphors I've been watching are these:

Example: pre-birth and birth metaphors

THERE ARE TWO WORLDS
THERE IS AN AFTERLIFE
I AM IN MY BODY (or I AM NOT IN MY BODY)

In these constructions our language implies that 'I' is a separate entity that can be out of its container. Does this language come from pre-birth memory of being inside and then exiting from our mother's body?

BIRTH IS ARRIVAL

Birth itself has often been thought of in metaphorical terms. For instance, as part of the LIFE IS A JOURNEY metaphor birth has been understood as arrival: the baby has been right there for nine months but we talk as if it arrives when it is born. Is the arrival metaphor one of the reasons there has been such disregard of the wellbeing of the fetus?

Example: mind-body conceptual metaphors

This is a huge topic, very radical if understood - how we use object-handling metaphors in mind-body topics, and how they mislead.

Watching these metaphors in action is your trail of crumbs, your ball of string - your x-ray eyes - in the maze. It is the only thing that will give you the speed to catch the magician's sleights of hand.

We have spoken about the difficulty of talking about mind and body so they are not dichotomized, and how to manage terms such as emotional, physical, intellectual, and spiritual so that separated entities - or faculties, or 'levels' - or whatever - are not implied.

Detailed revision of language in these domains builds a tool we can think more effectively with.

Here are some examples of misleading mind-body metaphor:

IMAGINING IS MAKING AND HANDLING INNER IMAGES

There is no one inside us who can make or handle or examine images. Imagining happens when we are structured as if we were perceiving something we aren't actually perceiving.

VISION IS THE INNER PERCEPTION OF IMAGES SENT FROM THE EYE

This metaphor sets us up to imagine that the perceiving I is somewhere inside the body, receiving messages from the perceptual surfaces of the body, whereas really a whole body is immersed in the world and perceives.

MEMORY IS STORAGE

Structurally, memory isn't a stored entity, it is a structuring of neural elements so that certain patterns can be re-evoked.

WE NEED TO BRING BODY AND MIND TOGETHER

Body and mind are here being thought of as two objects that are spatially separated and can be brought to the same place, whereas mind is actually a natural function of a body, and so cannot be separated from it.

Similar constructions I've seen are "We are all so far from our bodies" or "bridges between mind and body."

Or a student talks about: "a strange and different way to write that brings me great joy and satisfaction it is from my body and not my mind." A statement like this is sincerely felt, but it perpetuates the division it decries. What is actually meant? Maybe that the writing comes from felt sensation in the moment, rather than academic training?

HUMAN BEING HAS PHYSICAL, EMOTIONAL, INTELLECTUAL AND SPIRITUAL LEVELS (or needs, etc)

Speaking of these four separate 'levels' implies first, that physical bodies are not themselves emotional, intellectual and spiritual; and second, that emotion is not part of intellect, or intellect part of spirit, etc. These implications are manifestly false and have historically been quite harmful.

I AM FOCUSING ON MY MIND (or body)

This is another construction that suggests I is a separated entity. For instance this sentence, "For most of my life, I've focused on my mind rather than my body." Whole bodies easily choose to focus in one place rather than the other, but where is the I that can choose to focus on mind rather than body?


V. Deep framing: metaphor politics

Along with structuring abstract realms like metaphysics and psychology, conceptual metaphor is strongly visible in the daily discourse of power struggle.

Deep framing theory is the adaptation of conceptual metaphor theory to politics. There are now a number of blogs and wikis that watch and report on the metaphoric deep frames of American political process.

During the first war in the Persian Gulf, Lakoff wrote an essay titled "Metaphor and War" in which he stated:
"Metaphors can kill. The discourse over whether to go to war in the gulf was a panorama of metaphor. Secretary of State Baker saw Saddam Hussein as "sitting on our economic lifeline." President Bush portrayed him as having a "stranglehold" on our economy. General Schwarzkopf characterized the occupation of Kuwait as a "rape" that was ongoing. The President said that the US was in the gulf to "protect freedom, protect our future, and protect the innocent," and that we had to "push Saddam Hussein back." Saddam Hussein was painted as a Hitler. It is vital, literally vital, to understand just what role metaphorical thought played in bringing us in this war."

Another example has been:

national debate in 2001 about how to frame 9/11 - was it an act of war, a crime, or the symptom of a disease? The choice of metaphor is always a choice about what story to believe and how to act, because a metaphor is a highly condensed mini-story about something. In the case of 9/11, the choice of metaphor has carried fateful consequences. 9/11 seen as "an act of war" has led us to the "war on terror" and to actual war in Iraq.

Lakoff has been working to understand the deep differences between liberal and conservative values in terms of the root metaphors he finds in their political rhetoric. He wrote a book called Moral politics outlining his findings, and he has been coaching Democrats on how to reframe their conceptual metaphors so they are not so scary to Conservative voters.

His thesis is that both liberals and conservatives base their sense of moral values and government qualities on family metaphors, but that their family metaphors are different. [Link to his essay Metaphor, Morality, and Politics, Or,Why Conservatives Have Left Liberals In the Dust]

The conservative family metaphor is based on what he calls a strict father family, where the family unit has to fight for its survival in a harsh world, and the father protects the family against outside dangers by ruling his wife and children. In this model wives and children are controlled by the father 'for their own good.' Similarly a strict father government thinks of itself as protecting its citizens from outside threats and rigidly controls citizen's vital energies 'for their own good'.

The liberal or progressive family model is based instead on what he calls an egalitarian family, which emphasizes happiness and self-realization over protection from outer dangers. An egalitarian family government tries to help everyone, even criminals, attain their best potential.

These different models of family morality, Lakoff says, explain why certain ideas cluster together as "conservative" while others cluster together as "progressive." He explores how these models explain why conservatives typically oppose legalized abortion but support the war in Iraq, while progressives support legalized abortion but oppose the war.
From a progressive point of view, the views of conservatives on these two issues are contradictory. How can someone claim to be "pro-life" yet support war? And as Lakoff notes, conservatives also hold other beliefs that seem contrary to a pro-life attitude: "The United States has an extremely high infant-mortality rate, largely due to the lack of adequate prenatal care for low-income mothers," he writes. "Yet conservatives are not in favor of government programs providing such prenatal care.
 
. . . Liberals also find it illogical that right-to-life advocates are mostly in favor of capital punishment." But these views hold together, he says, because they are consistent with other aspects of strict father morality. Conservatives support capital punishment because of their belief in the importance of punishment; they oppose pre-natal care because they see health care as a matter of personal responsibility in which the government should not interfere; and they support the war because of their belief in a moral order that places America above other nations and because "the military itself is structured by Strict Father morality. It has a hierarchical authority structure, which is mostly male and sets strict moral bounds."
 
Using Lakoff's analysis, political consultant Tom Ball has advised Democrats to "use words that exude weakness" to describe their Republican opponents. "Do not use words that could be construed in the 'Strict Father' model of morality as strong," he writes. "This refers specifically to many of the words that progressives use liberally in describing the opposition: Mean, heartless, insensitive, dictatorial, hateful, angry, evil, stubborn, harsh. . . . If you truly wish to attack conservatives at their deepest level of meaning, then forget the sissy taunts of, 'Oh, you're so mean,' or '. . . so stubborn,' or '. . . so evil!' Instead, label them WEAK." Ball has even developed a helpful list of 175 words appropriate to that purpose: coward, confused, unprincipled, failure, nervous, pathetic, helpless, hopeless, scared, paranoid, twit, ineffective, incompetent, awkward, inept, etc. http://www.prwatch.org/prwissues/2006Q1/georgelakoff.html

Before the last election Lakoff said the weakness of the strict father model of political organization is that a strict father is often an unjust and punitive father, and resentment of that harshness is what sends people to another model. The implication was that the left should be exposing the callousness and hypocrisy in Bush's patriarchal stance, not toward outsiders - 100,000 dead Iraqis dead wouldn't do it - but within the American family. And then what happened was the financial collapse, which did indeed expose the strict father's disregard.

Obama presents his own family as an egalitarian family, and his metaphoric style overall is on the egalitarian family side. Presenting himself as a caring father worked when voters were disillusioned with the neglectfulness of their strict father president, but Lakoff's analysis may tell us why conservatives are not responding as well as we'd expect to offers of collaboration and consultation. Within the strict father family metaphor a collaborative community-organizing president looks more like a mother than a father, and that evokes contempt and fear.

Thus David Frum, a political commentator who wrote speeches for Bush, demonstrates in his blog how Obama is viewed in a strict father frame:

Obama's vague language is the product of an unrealistic mind. He denies the reality of conflict - and flinches from the obligations of self-defense. Obama has risen to power by using a soothing cloud of meaningless words to conceal displeasing truths and avoid difficult choices.

Another blogger writes this:

Political metaphors hit bottom
 
Am I the only one to notice that President Obama's angrier critics have a curious habit of associating him with an extremely unpleasant form of bodily invasion?
Rush Limbaugh has complained, "We are being told that we have to hope he succeeds, that we have to bend over, grab the ankles . . . because this is the first black president." You can buy T-shirts and bumper stickers that say, "Bend over, here it comes," with the "o" in "over" duplicating the one in Obama's campaign logo. National Review's latest cover features a cartoon of Obama grinnng diabolically in a doctor's lab coat, pulling a latex glove over his hand, and saying, "Just relax."

The worst conservative commentators also play on the strict father metaphor by framing Obama as an outsider, for instance by insisting that he is actually a Muslim.

If you are interested in the question of political deep framing there are two more Lakoff papers in the appendix to this workshop. One is a summary of his Moral politics book, and the other is an interview with a Sierra Club spokesperson about how environmentalists should talk to conservatives.

Here's a sample from that interview:

Sierra: Let me throw some environmentalist terms at you. What about "body burden"?
 
Lakoff: That term is opaque. About a year ago, two groups-Health Care Without Harm and Commonweal-got a grant from the Centers for Disease Control and found a shocking number of toxic substances in healthy people's bodies. They put out the facts about the "body burden" and they were forgotten in a day. No one understands what a body burden is. They needed to talk instead about poisons, and to have a campaign for poison-free bodies, poison-free communities, poison-free rivers, poison-free cosmetics.
 
They have to name the poisoners, and build up the frame that there are corporations who deliberately poison people. There is a book coming out about Dow Chemical Company, and it's going to be called something like Toxic Trespass. If it were called Poison Incorporated: How Dow Gets Under Your Skin-that's my title!-then people would have an image.
 
It's important to use basic terms. The death tax. The marriage tax. Partial-birth abortion. "Global warming" is the wrong term: "Warm" seems nice. So people think, "Gee, I like global warming, Pittsburgh will be warmer." "Climate change" is the attempt to be scientific and neutral. "Climate crisis" would be a more effective term. Climate collapse. Carbon dioxide strangulation. Suffocation of the earth. But it's not easy to change these things once they get into the vocabulary.


V. Act metaphor

An act metaphor is when we use our established competency with one sort of concrete, physical task to do, or to understand, something completely different.

Interface metaphor

It is the "magic" of the interface that allows us to quickly and completely erase marks from our Photoshop document

An obvious example of an act metaphor is the Mac's desktop metaphor, for the way the graphic interface lets us move the mouse in actual physical space to as-if file folders or place them into recycle bins. The interface is designed to let us use our understanding of how to move around on a physical desktop to accomplish tasks that the computer actually handles in an untransparently different way.

The power of the metaphor is in making a new system look and act like a known system.

Another example is conceptual sorting and ordering.

We have strong concrete experience of sorting physical objects into containers or heaps - knives and spoons into slots in a drawer. When we're organizing a research paper we might write notes on file cards and stack them into categories or write them on post-its and stick them up onto a wall in groups. Or we might use the cut and paste metaphor to sort them virtually onto different files.

We also have concrete experience of putting things into series according to some practical logic. The series might be a row, or it might be a pile. For instance we might lay out clothes in the order we will be putting them on in the morning. - So then when we're organizing ideas for a paper we also order physical objects into a series. We might put pages of notes into a sequence on a tabletop, or we might order virtual files in a desktop folder. This comes first, then this, then this, and then this gets understood in terms of a spatial ordering usually from left to right or top to bottom.

These are obvious and examples of act metaphor but there is also a much deeper, more subtle and pervasive form of act metaphor that can be tracked in speaker's gestures. What these gestures suggest is that even the most basic operations of abstract thinking are metaphorical - act metaphorical. Being able to recognize these operations as metaphoric takes us into the intimate roots of thinking.

Consider someone contrasting alternative points of view. She might say "On the one hand " reaching forward with her left arm, and then "On the other hand ," reaching forward with the right. If she then wants to say there are ways to reconcile these points of view we will see her bringing her two hands together in front of her. If she wants to say they diverge, we will see her hands pushed further apart. If she wants to say one of the viewpoints wins, she will drop the hand that has accompanied the losing point of view. So it looks like the very basic intellectual operation of comparing is based on a physical competence with objects, that is, on our ability to look back and forth from one object to another, and to arrange them so they are closer or farther apart.

Understanding comparing as based on a two-hand act metaphoric cognitive template also suggests how it limits understanding as well as facilitating it. If we automatically conceptualize our abstract domains into contrasting duals, we can miss overlaps or situations where there are more than two options.

For instance if we contrast mind and body as if we were looking from one object to another object spatially separated from it, we miss the fact that mind is actually a nested part of body.


VII. Metaphor in good writing

Tips:

In theoretical writing, be constantly aware of conceptual metaphors used. Try for deep framing that helps you and your reader think well.

In lyrical writing, mostly avoid metaphor

There has been a movement in some 20th century poetics, for instance in the Black Mountain poets, to stay out of all the conventional charms of metaphor, paradox, irony, etc, altogether, in favour of Buddhist-influenced writing that stays closer to the here and now of the present moment.

- I once suggested to a student that she should take a semester break from metaphor to see whether she could get to stronger cleaner writing.

An example of a writer I think is a horrendous user of metaphor is Diane Ackerman, who wrote A natural history of the senses. I keep picking up that book, because it has a good title, and then putting it down again in a sort of nausea at the miscellaneous torrent of metaphors she pours into the reader. Where Virginia Woolf's use of metaphor always seems to me to be exquisitely motivated, Ackerman's metaphors seem junky, arbitrary, and incoherent with their subject. They seem to me to evoke a cognitive jumble that destroys the possibility of understanding.

And discover other means to get sensory richness

One way is to use interestingly exact verbs and verb phrases.

Example: nature writer Barry Lopez describes herons landing on a pond as "descending slowly against the braking of their wings." Descending against. Descending against the braking of their wings is many birds, but descending slowly against is so exactly heron.

Another way is to use word resonance magic.

Here's another example from Lopez, who says birds "began to mill in the gently fallen snow and pale light." What a lot is going on there: he has a subtle matrix of words working upon one another in ways that are more subtle and complex than metaphor. The subtlety and complexity happens in meanings, in sounds, and across meaning and sound. Words applied to one thing end up also modifying other things they aren't literally applied to. Birds mill. Light snow mills as it falls. Light snow. Pale light. Light falling on pale snow.

And sound relations helping to create this wholeness of effect: milling and falling and pale and light.

What's happening here can be understood cortically as for instance raindrops falling on a pond, each word setting up ripples that create a complex thoroughly integrated interaction of all the words' effects.

Then here's an example from the student I said should stop writing metaphors, written near the end of her semester:

Driving home I notice two moose and a falling star at the same moment. On the side of the road, the moose stop browsing and stare into my headlights. I stop the car. They stand still, a mother and a yearling, then they turn at the same time and walk into the woods. This is a good time of year to see moose congregating. The rut is over and they come together to browse, getting as much food as they can now to help them survive the winter. Soon they will splinter from the group, go off on their own and find a place in the woods where they can rest, slow down, browse a little. For now, they browse together as the Leonid meteor shower begins.

In this paragraph we see her learning the more subtle resources of simplicity. She has facts and observational precision, and then she also gets a little touch of imagistic magic going by linking the motion of the moose with the motion of meteors, simply by mentioning them in the same paragraph. The loveliness of the paragraph is not external to the moment described: it is found and felt within that moment.

These sorts of effects can vastly expand what we understand by 'embodied writing.' They can be understood as embodied in three related ways:

  • They happen because sequences of language are evoking self-interactive whole structures in the brain.
  • They can be more deeply understood than in the older efforts of classical rhetoric or linguistics because we now understand more about how bodies do mind.
  • And they more accurately convey bodily presence in the moment writing - ie they are less dissociated.

But then again, delicious metaphor:

Here's an example from the contemporary South African novelist Nadine Gordimer. In this passage her character, a middle-aged Africaans businessman, is resting in a piece of countryside he has fallen in love with and bought, though he's not a farmer.

Everything was sweet and fresh and beautiful, my God, lying there. The grasses nearly met overhead and moved under the weight of a body, gently feeling at it. The sun went behind a cloud and a cool palm of shadow rested a moment on cheeks warm from sleep; easy, always, to drop off down there after a late night or a long journey moving through emptiness, casting a rigid flying shadow over seas and forest and deserts without touch: never coming as close as the single silver-blond stalk that sinks and rises in the breeze to the ear or nose of the sleeper. - from The conservationist

Grasses gently feeling at a body. Cloud laying "a cool palm of shadow" that "rested a moment on cheeks warm from sleep." Here's infant intimacy between body and land.

This is metaphor integral to what is being written, brilliant at interfusing embodied emotional tone. Brilliantly economical in evoking what she then does not have to explain.

 


METAPHOR - bibliography

A more technical presentation of this material:

Epp E 2002 Chapter 7 Representational effects, in Being about: perceiving, imagining, representing, thinking

The rhetorical tradition

Aristotle 1984 Poetics, in The complete works of Aristotle: the revised Oxford translation, ed. Jonathan Barnes, Princeton University Press

Richards IA 1991 Richards on rhetoric: selected essays 1929-1974, A Berthoff ed Oxford

The philosophical tradition

Cazeaux C 2007 Metaphor and continental philosophy: from Kant to Derrida Routledge

Ortony A ed 1993 Metaphor and thought, 2nd ed Cambridge

Ricoeur P 1975 The rule of metaphor: multi-disciplinary studies in the creation of meaning in language University Of Toronto

The cognitive science of metaphor

Arbib M 1995 Schema theory, in Handbook of brain theory and neural networks, ed M Arbib, pp 830-834 MIT

Johnson Mark 1987 The body in the mind: the bodily basis of meaning, imagination and reason University of Chicago Press

Lakoff George 1987 Women, fire and dangerous things: what categories reveal about the mind University Of Chicago

Lakoff George & Mark Turner 1989 More than cool reason: a field guide to poetic metaphor University of Chicago Press

Lakoff George 1993 The contemporary theory of metaphor, in Metaphor and thought, A Ortony ed, 2d ed, 202-251 Cambridge

Sweetser Eva 1990 From etymology to pragmatics: metaphorical and cultural aspects of semantic experience Cambridge

Psychology

Gardner Howard and Ellen Winner "The development of metaphoric competence: implications for humanistic disciplines"

Cognitive poetics

Turner Mark 1987 Death is the mother of beauty: mind, metaphor, and criticism University of Chicago Press

Turner Mark 1991 Reading minds: the study of English in the age of cognitive science Princeton University Press

Politics of metaphor

Lakoff George 2002 Moral politics: how liberals and conservatives think

- Hour-long lecture in which George Lakoff discusses issues elaborated in great detail in this book.